How to sell to each buyer: what they are dealing with, which product to lead with, what it is worth to them, the question that opens the conversation and the moment to show. The products themselves are explained on What we sell; decks, videos and calculators are in the Sales kit.

Signals that mean "bring MuchSkills in now"

When a client says or does one of these, register the deal and bring us in.

• A new CHRO, HR Director or Head of L&D. New leaders want a baseline of what their people can do.
• A strategy refresh, reorganisation or merger. The question becomes "do we have the skills to do this?"
• An AI programme or an AI mandate from the board. Nobody knows which skills they have or need.
• A tender, RFP or bid that needs consultant CVs. Pulling CVs together takes days.
• An audit coming up: ISO, customer or regulator, or a certification that lapsed unnoticed.
• Fast growth, or a hiring freeze. Both mean using the people you already have better.
• Retirements or key people leaving from critical roles.
• L&D budget under pressure, or a new LMS being rolled out.
• Skills kept in spreadsheets, or a skills module in the HRIS that nobody updates.
• CSRD reporting in scope, with workforce data needed for it.

Buyer personas and ideal customers

1. HR and L&D leaders

Who they are: HR Directors, Heads of L&D, and Talent and Performance Managers at organisations with 200 to 5,000 employees. The CHRO approves but is rarely the first contact. Often they already have an LMS but lack the skills intelligence layer on top of it.